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Making money is non-negotiable. Simplicity is socially more functional. We prefer categories attainable to everyone. 
However, because life is complicated, self-interest is never rigidly hinged on intolerance.

 Kendrick did a phenomenal job. All that said, we still support Drake and look forward to his future music too.

The Abel Tesfaye aka The Weeknd is a singer from Toronto Canada who you couldn't miss if you tried. He's more popular than most pop stars which is even more impressive when you consider how experimental his presentation is. Hurry Up Tomorrow is the halfway point between his last pop releases and his former style. He has diluted his eclectic melody writing to better assimilate with his ethnically singular connections and fan base. As a result, the songs are good, but not great. The features of Playboi Carti and Travis Scott are the high-points of the album, but it's not because they are more talented but because they keep The Weeknd in a better mentality. The Weeknd sounds a little sad, which isn't new, but his albums post-fame have been a little happier. For some reason sadness at the top is more alarming because there isn't the hope of escape using success. Abel needs to take a break and find himself before making more songs about pain.

Central Cee is a rapper from Shepherd's Bush London. After going viral several times, Central Cee has released his most high-profile album, "Can't Rush Greatness". The album starts strong and stays consistent. The lyrics are about his authentic come-up story and harsh lifestyle; delivered just complicatedly enough to be impressive while understandable. His bars aren't very memorable because there are few pauses and his lyrics are all at the same level of cleverness. Cee has a formula that works well for him, but it would have been nice to be surprised every now and then.

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