Technology is changing everything, and while that may displace certain positions, it's an opportunity to appreciate music for new reasons. One example is sampling. "Sampling" creates professional content with personal meaning and fine-tuned usability. "Human taste priority" makes being a dedicated fan as powerful as being an A&R executive. "Digital music tools, accessibility, and assistance" can empower artists that would otherwise be at a resource disadvantage. While digital music tends to be at the same "efficient" level of relevance and authentic support is inconvenienced and corruptly facilitated, we remain optimistic that music will remain enjoyable and good music will triumph in the long run.